Branding & Graphic Design.

Visual identity and design work that brings clarity, personality, and intention to brands, projects, and creative ventures.

Penflora: Logo Design

Beginning in March 2026, I had the opportunity to help develop a new logo for Penflora, a multidimensional retail space encompassing florals, home goods, gifts, and design. Working closely with the owner, we spent several months exploring and refining a range of concepts, allowing the identity to take shape through an intentionally collaborative process.

Ultimately, we arrived at a crest—a visual that felt capable of capturing both the character of the shop and the many facets of the Penflora brand. Through continued refinement of its composition, typography, and details, the final mark evolved into an identity designed to feel distinctive yet versatile, with applications extending throughout the shop and beyond.

Scope: March–August 2026

Hand Drawn Concept Sketch of Logo : Before illustrator

Finalized Logo Coming Soon.

Edgecast Brand Identity "Refresh".

During my internship, I worked on a brand identity refresh for Edgecast, a corporate CDN company. The goal was to evolve the brand without losing its existing recognition—refining rather than reinventing. I focused on creating a cleaner, more cohesive visual system that felt grounded in the company’s core mission of speed, reliability, and global connectivity, while maintaining the familiarity of its established identity.